Merck Serono wanted to create a cardio-vascular disease event for Healthcare practitioners in the UAE.

​

The theme was inspired from the "Fight or Flight" concept which accounts for cardio irregularities.

​

​

CREDITS:

Concept: Shuja Syed, Grenville Francis, Pascale Nader

Visualisation/Art direction: Shuja Syed

Copywriting: Grenville Francis.

​

An iteration of the concept was done through and invitation card device used to convey the message.

​

Concept: Pascale Nader

Visualisation/Art Direction: Vinayak Kamath