A local concept, based on local insight. That is how Aptamil scored A++ when tested and proved to be emotionally relevant to Moms in the region.

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The brand gained market share and resonated well with "ambitious" moms. When they asked for more, we created a brand activation which then became a platform dedicated to building toddler's skills: "My Future Champion"

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CREDITS for the commercial:

Concept: Joe Rouhana and Pascale Nader.

Copywriting: Joe Rouhana and Roger Rizkalla

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CREDITS for "My Future Champion"

Concept: Collaboration between Mindshare and Havas Worldwide.

Creative Lead: Pascale Nader

Visual Identity: Vinayak Kamath.

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AWARD:

Shortlisted at the Effies- Mena Award